• Our customers are our future. We measure success by measuring our customer’s success and satisfaction. The highest accolade we can achieve is an unprompted client referral.
• Our aspiration is to be invited to sit on the same side of the table as our customer’s. The common desire for success forms a true partnership but it will only last if it is based on trust, integrity, passion, innovation, dynamism and a ‘can do’ ethos.
• Work should be fun. It’s certainly not easy but we should look forward to working and enjoy the rewards we gain from achieving our ambitions. Play should be fun too and be an integral part of our working culture.
• We treat others, as we would expect to be treated ourselves. With dignity, respect and above all professionalism.

• Whatever we do, we always ask ourselves the same three questions; have we done our best, have we done everything we could have to achieve the best outcome and would I be satisfied with what has been done. If any are a NO we are encouraged to do the right thing, take responsibility and seek help without the fear of retribution or damage to our reputation. Indeed, this is seen as a sign of strength and not weakness.
• We urge our people to keep things simple. We want to make it easy for us to work together and for you to do business with us. We have two ears and one mouth and we should listen and communicate in the same ratio.
• Never be afraid to say ‘I’m wrong’ so long as you commit to learn from the mistake. Never hide ideas. Ideas without action are often regrets.
• Above all else be proud of yourself.